Family-run since day one
Children learn best when they have room to wonder, experiment and lead
At New Birth Day Nursery, we believe childhood is not a race to the next milestone. Our educators, many trained in music, art and theatre, create open-ended experiences where your child can test ideas, get messy and discover what fascinates them. No scripts. No rushing.
This page will show you how our family-run approach shapes daily life across Redbridge, from the way we set up spaces to why we let children lead.
4.9 from 19 parent reviews · Ofsted Rated Good
The first 10 days
Settling in takes time. We give it that.
It begins with you staying, then stepping out briefly, then a little longer. Over 10 days, we build up gradually so your child learns to trust the rhythm of the room, the faces, the morning hello. No rushing.
Our educators have welcomed hundreds of children through those first uncertain days. They notice the small things, the comfort object held tighter, the glance towards the door. Your child's key person is watching, adapting, letting connection happen at the pace it needs to.
Our commitment
If settling is taking longer than expected, we slow down and give it more time. There is no pressure to rush. We keep you in the loop throughout and adjust the approach based on what we observe.
Before day one
Your key person calls you
A short call before your child starts. We want to understand their sleep routine, what comforts them, what they love. We build the first week around what you tell us.
Days 1 to 3
Short visits with you present
You stay close while your child begins to explore. No pressure to leave until everyone feels ready. We watch carefully and get to know what your child needs.
Days 4 to 6
First short separations
Brief, calm goodbyes. We work with you on a simple and consistent farewell so your child begins to understand that you always come back.
Days 7 to 10
Building the routine
Sessions get longer. Your child starts to have a familiar face, a familiar sequence, and a familiar place. We share what we are noticing and stay in close contact.
End of week 2
Check-in with your key person
A conversation to share what we have observed and hear how things feel at home. If we feel your child needs more time, we take it. Settling cannot be rushed.
Day 30
How is it going
A sit-down to talk through how your child is doing, what they are enjoying, and what is coming next. An honest conversation, not a sign-off.
We understand what keeps you up at night
The questions every parent asks, answered honestly
These are not hypothetical worries. They come up on every single tour. Here is exactly how we address each one.
“Will my child cry every morning?”
Most children do in the first few days. That is completely normal. What matters is what happens next. Our 10-day Calm Start programme is designed to gently turn those early nerves into confidence. Within a couple of weeks, most children walk in happily and head straight to their key person.
“Will anyone really know my child?”
Before your child starts, their key person will call you for a short chat. We learn everything that helps them feel safe and settled: favourite games, comfort objects, sleep routines, little quirks. Your key person is the familiar face at drop-off and the person who keeps you updated at pick-up.
“What if they refuse to eat anything?”
Fussy eating at nursery is very common at first. We never force children to eat. Instead we offer the same nutritious meals in a relaxed, social setting each day. Once children see their friends enjoying food, most naturally start to try new things within a few weeks.
“How do you handle illness?”
We follow UKHSA guidance closely so our decisions are always clear and consistent. You will never receive a confusing or unexpected call. We explain our illness policy from the start so you know exactly what to expect. It helps keep everyone safe and avoids unnecessary worry.
“Will nursery ruin their sleep routine?”
Before your child starts we talk through their sleep routine together. We create a simple sleep plan that works for them, including nap times, calming wind-down routines and a quiet sleep space aligned with NHS safe sleep guidance. In the first few weeks we adjust things gently based on how your child responds.
“I will spend the whole day wondering if they are okay”
We send a daily update so you know how your child's day has been. You will see how they slept, what they ate, their activities and how they were feeling. In the first week we also send a quick reassurance update after drop-off, so you know they have settled happily.
How we build trust
What keeping children safe looks like in practice
Every nursery says children come first. Here is how we make that real every day at New Birth Day Nursery.
The things that quietly keep children safe
Paediatric first aiders are on site at all times. Every sleeping child has regular sleep checks. Our illness policy follows NHS guidance so decisions are always clear and consistent. Allergy action plans are agreed with parents before a child starts and reviewed together regularly. If a safeguarding concern ever arises, it is referred immediately. No exceptions.
Honest communication, not brochure language
You can see our Ofsted report, meal menus, staff ratios and policies in full. If something goes wrong, we tell you the same day and explain exactly what happened and what we have done about it. Parents should never feel left guessing.
Experienced staff who stay
High staff turnover is one of the biggest hidden risks in childcare. We invest heavily in our team through training, supervision and professional development. Many of our staff have been here for years. When children see the same trusted adults each day, they feel secure and confident.
Funding and fees, handled clearly
We manage your 15 or 30 hours funding directly with the local authority. We remind you when codes need renewing and explain exactly how funding works. Invoices are simple and transparent. No hidden extras and no unexpected charges.
Safety and trust are built through small decisions every day. We are always happy to talk through any questions when you visit.
Book a tourWhat parents say
- ★★★★★
“My daughter has been attending this daycare since she turned one. Although the settling-in period was a little challenging at first, the staff were patient, supportive, and genuinely caring. Thanks to their persistence, she now looks forward to going every day. We receive regular updates throughout the day, which is very reassuring. Most importantly, while some daycares we visited felt more business-focused, this one truly feels like a place where the children come first.”
Aaron Suen
- ★★★★★
“My daughter has been attending this nursery since she was eight months old. She is now over three years old, and has experienced their baby, toddler and pre-school rooms. Throughout her time at the nursery, she has been (and continues to remain) very happy. The nursery staff members are outstanding, and this is its key strength for me. They genuinely care about the children, and offer a very nurturing and supportive environment. My daughter has formed strong bonds with both staff members and other children at the nursery.”
Diya Gupta
- ★★★★★
“My daughter started going to this nursery just before she turned 2 and she really loved it.She was always happy when I dropped her in the morning. She got quickly attach to the staff. She made enormous progress in her speech in a very short period of time. I also loved their app, they send notification of everything my daughter was doing during the day with pictures and video. The staff are all very professional and friendly. I will greatly recommend this nursery. Your child will be in very good hands.”
Rachel K
Visit our Silvertown nursery
See how we do things here
A visit is really the only way to get a feel for us. Come and meet the team, watch the children at play, and decide if New Birth feels right for your family.